eComplete
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Specialist DTC investors.
Built by operators.
Scaling global market leaders.

We invest in, build, and scale the world's most ambitious direct-to-consumer brands.

Get in touchOur portfolio
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Deals
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Exits
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People Hired
£0Bn+
Revenue Scaled

Built by operators who scaled Myprotein, THG Beauty, and more. Real experience building and growing DTC brands at global scale.

Our Portfolio

Brands we're building

CurrentBody (The Beauty Tech Group)
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Naturecan
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Noted Aromas
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Why eComplete

What makes us different

DTC Specialists
100% focused on direct-to-consumer. It’s all we do.
Operating Platform
Data, talent, and infrastructure from day one.
Track Record
300+ deals. 100+ exits. Proven outcomes at scale.
Data-led Conviction
Early, high-confidence assessment powered by our data engine.
What's on

Where you can meet us

Spilling the (Afternoon) Tea SeriesFortnum and Mason, LondonEvent details
The Difference

Traditional PE vs eComplete

Traditional PE
Observers on the board
Generalist approach
Financial engineering focus
Limited operational support
Standardised playbook
eComplete
Operators in the business
DTC specialists only
Growth and scale focus
Full operating platform
Bespoke, data-driven plans

Ready to scale?

Whether you're a brand looking for a growth partner, seeking investment, or an investor exploring co-investment opportunities. We'd love to hear from you.

Get in touch