Meet The Team


Director, Europe Team

Alex Rinn

4 years as Head of Trading across various regions for THG and Naturecan.


Director, USA Team

Carsten Cramer

3 years as GM of THG Ideal Brands based in Utah.



Paul Gedman

Over 9 years at The Hut Group Paul was the CEO of multiple divisions including: Consumer, Beauty, Luxury and Health. Paul has held an executive board role for 7 years and also led 10 of the group’s acquisitions. 

His experience includes holding relationships with 900 consumer luxury brands and developing the group’s own beauty brands as well as rapid internationalisation and multiple acquisition integrations over the course of 9 years at the top of one of Europe’s largest e-commerce businesses. 

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Rory Codd

Rory has worked in finance for 20 years, specialising in consumer and eCommerce businesses. He has advised companies such as The Hut Group, Boohoo and Loveholidays. 

He has previously worked at Numis Securities, Merrill Lynch, Credit Suisse and Zeus Capital. 

Rory has degrees in Economics and Maths from the University of Bristol and London School of Economics. 

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Director, UK Team

Sophie Wood

5 years leading e-commerce businesses from beauty to fashion.

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Andy Duckworth

Andy is a co-founder of CBD brand Naturecan, former CEO of Myprotein between 2012 and 2018, and former Board Director at The Hut Group. At Myprotein he oversaw the brand becoming the global leader online in the wellness space, driven by extensive range expansion, and aggressive globalisation. 

He was previously Head of Business Planning at Matalan and Pets At Home. 

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Caspar Waters

Caspar has spent his career working across many disciplines of corporate finance including restructuring M&A and Growth Capital. 

He started his Career at Deloitte working on a number of insolvencies on the British high street. 

Prior to eComplete, Caspar worked for 3 years at the growth capital practice of Zeus Capital – advising high growth companies on raising equity investment.

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Director, Strategic Growth

Laps Senthilgiri

Principal at Newton for over 8 years.


Director, Global Infrastructure

Rob Millington

6 years at THG across multiple Operational roles.

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Director, Japan Team

Sean Addison

Head of Trading for Japan

and UK across brands

including THG, FitFlop and Naturecan.


Director, Central Marketing

Austin Bland

Over 9 years’ experience working across global markets to drive performance.

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Director, Asia Team

Kitty Wang

Over 10 years’ experience in Asia market entry and B2B including Next, THG and Royal Mail.

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Fran Quilty

Fran is founder and CEO of Conjura. Prior to this he was founder & head of business development at Eagle Point Partners, a former consultant with Accenture Analytics; overseeing 50+ analytics engagements with operators and private equity. 

Fran spent 3 years researching molecular biology as part of a PhD at Trinity College Dublin, before that he studied for a BSc (Pharm) in community pharmacy also at Trinity. 

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Simon Deeny

Simon is a founder and director of Conjura. Previously he was founder & head of business development at Eagle Point Partners.


Prior to this he was co-head of global finance EMEA, Nomura, head of corporate sales EMEA, HSBC. MD with RBS, director corporate risk solutions Barclays London & NYC. 

Simon was educated at Gonzaga 

College, UCD and L’ESCP. 


IT Director

Simon Owen

Simon is an award-winning developer with over 15 years’ industry experience.