How eComplete used eCommerce data to outperform in 2022
We recently spoke with our founder, and CEO, Paul Gedman on the eCommerce Strategy Essentials for 2023. Paul outlined that Talent, Global Infrastructure and Data are the core pillars of any eCommerce strategy, and hence underpin our strategy with any partner as we help accelerate their growth in a competitive market.
In 2022, a challenging year of rising costs, how did eComplete deliver +43% average revenue growth for our clients, and out-perform a market growing at just 5.3%?*
eCommerce Data-driven Strategy
At the core of everything we do, is data. We see so many direct-to-consumer businesses struggle with their data infrastructure, resulting in misinformed eCommerce strategies, which in turn impact overall growth.
eComplete’s data platform goes further than typical eCommerce data platforms to inform data-driven action at an operational & product level, whilst also benchmarking against the industry. We are passionate about our data giving a single view of eCommerce performance across every area of the business, which will in turn give a true picture of how an eCommerce business is currently operating.
In summary, we use our unique data engine to extract data in minutes, we use the ‘000s of companies in our database to benchmark every common e-commerce metric and we use our experience and talent to support the analysis and manage execution.
eComplete’s Data Platform – How Does It Work?
As an example, our data platform will uncover the following:
1. eCommerce Opportunity Bridge: Fully costed (headcount, marketing, operations) independent assessment of the business potential across domestic and international markets.
2. eCommerce Operational Efficiency: Is your eCommerce business at full operating efficiency? (COGS, Supply Chain, Freight, Fulfilment, Couriers). eComplete tends to reduce costs by 20%-30% in most operational reviews.
3. eCommerce Data Audit: Full Data Audit (is your data architecture, usability and cleanliness match-fit for commercial diligence?)
4. eCommerce Relative Value: How do you benchmark against both your category for all metrics, including but not limited to; Revenue, Sessions, Conversions, Customers, Repeat rate, CAC, LTV and many more.
The differentiator which has powered rapid growth in a slowing market is our ability to take an analysis of our partners’ cost base and performance, across marketing and infrastructure to uncover cost savings that are not just forecasted but realised. Having a single full cost analysis has allowed our partners to maximise cost efficiencies across a wider spectrum of spend and free up more capital to reinvest in growth, whether that be an investment into the domestic markets or international expansion, our team will interpret the data and provide informed eCommerce growth plans.
The results speak for themselves, on average we've seen our partners grow an average of 43% in revenue vs. an industry which grew at 5.3% in 2022. We’ve seen our clients save an average of 30% on marketing fees by switching from third-party eCommerce agencies to fully managed digital marketing services in-house at eComplete. In addition, we saved a leading motor brand millions in annual marketing spend and provided a £775k fulfilment cost saving for a major beauty player.
Our unique data engine and experience help us to uncover cost-saving opportunities, whilst simultaneously driving the highest levels of revenue growth. With eComplete's data-driven approach, our partners ensure that they are maximising their growth potential and navigating the complexities of eCommerce in the best way possible.
*Data is sourced from our latest eCommerce market analysis from our eComplete data platform in partnership with the analytics experts from Conjura.
Contact us to discuss your growth plans: email@example.com